In any company’s promotional printing arsenal, bookmarks are a great way to keep your business name in the minds of current and potential customers. Bookmark printing is easy and inexpensive – yet quite useful for a customer.
Bookmark printing jobs can be used for multiple promotional endeavors. Drop one in the bag with every customer purchase. Hand them out at conventions. Include one in every sales letter mailing. Promote sales, or include as a gift with every customer purchase during.
Bookmark printing is a cost-effective way to get your business name to a large audience and improve branding. The ROI is usually very positive when you consider the goodwill customers receive.
Here are a few important things to consider when designing a bookmark printing order:
Make sure your bookmark printing order has sufficient and quality cardstock. At least a 14pt premium cardstock should be used. If you want your bookmark to be sturdy and have a professional look, choose a premium card stock.
Glossy, Matte, or Laminate
Depending on your needs or how you want your bookmark to look, you can choose a glossy UV or smooth matte coating. Another option is simply to laminate the bookmark, which requires additional steps and costs, but will last much longer.
Black & White or Color
If you are using bookmark printing as a promotional device, you should consider full color. Color adds brilliance and charm to a bookmark. Use a well-designed graphic or photo.
Simple bookmark printing can be designed with a simple border. However, if you want to add an additional impact, consider bleed printing. Bleeding means the color and images are printed to the edge of the bookmark. This may be a little more expensive because more paper is used to get the bleed effect, but the cost can be worth it if you want to impress customers.
Why print on only one side? Use both sides of a bookmark printing to elaborate on your business, make a call to action, inform of upcoming events, or include a coupon or a simple inspiring message.
Remember however, that apart from your objective of designing a bookmark that not only looks great, your bookmark also has to have maximum marketing effectiveness. If you are unsure whether your design achieves its purpose of maximum marketing effectiveness, you can always ask the help of a printing company. They would be more than happy to help you
Bookmarks are definitely great marketing tools. They are inexpensive to produce yet they have the capability to bombard your target audience with your message continuously. A piece of bookmark slipped inside a book will definitely go along way.
We Print Quick offers a wide range of services to compliment our premium print production services. You can make your life easier by working with one reliable company for all your production needs.
Make your project a success, from start to finish.
If you need something other than what’s listed on the WePrintQuick.Com site, our parent company, Eveready, can provide a quote on nearly anything you might need.
Eveready provides offset printing, digital printing, and large format printing. You can choose from a wide variety of standard & metallic inks, standard & specialty paper, and a full range of coating options, binding services, and finishing services.